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In 2022, KCG did a Market Survey of both our Member-Owners and non-members. We also did a formal Market Feasibility Study to look at the feasibility and sales potential of the store. We will be sharing more information of the sales potential with our Member-Owners, and if you have not already joined, we encourage you to do so to get this information.
We are happy to report that our food cooperative will be profitable given the parameters detailed in the market analysis! These parameters include the definition of the trade area, the population to be served, the size of the store, the types of merchandise in the store, the physical space of the store, and the staff. We were delighted to see the Market Study emphasized the characteristics that were deemed the most desirable by our Market Survey. What people want is what will make us successful!!
With a trade area of approximately 9 miles in all directions radiating out from Kennett Square Borough, a population base of 76,200 people, and a store of approximately 6,000 square feet, we will have a food co-op that is family-friendly and employs staff with great customer service and knowledge of the products they are selling all in a place that encourages community gathering. Products will be locally grown, fresh, clean, reliably sourced, and presented in an environment with attention to ambiance and good environmental practices. We plan to have grab-and-go meals, a hot soup bar, deli items, dairy items, meats and poultry that are hormone free and grown by farmers who you can trust, as well as other products that are free of artificial color, artificial sweeteners, and high fructose corn syrup. Our emphasis will be on clean, local, responsibly grown, naturally produced, and environmentally sustainable merchandise. (*See additional details below.)
CALL TO ACTION: We need your help to get us there. We need a membership base of 500 member households to get us to the next step of private and public financing of this store. So, become one of the Founding 500 AND recruit one friend or relative to join us. If our present Member-Owner base of 283 meets this call to action, we will exceed 500 by the end of this year. We are giving you a year to get out there and get a friend, neighbor, or relative to join. When we get there, our Founding 500 will have a special place of honor in the store. Send us ideas about what that honor look likes. Perhaps a special wall, a stone walkway with names, or ?. Send ideas our way. Plan to attend the April event to learn more! A “Save the Date” email is coming soon.
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